Blake Ingolia is a hands-on creative leader building innovative brands with clarity and craft.
He currently works as the Global Brand Art Director at Axon.
Axon AI
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Art Direction, Identity
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2024
Axon AI presented a unique challenge, create a universal design language that signals artificial intelligence seamlessly across a vast product ecosystem. We crafted a visual identity that feels both fresh and instantly familiar, building on Axon’s established system while pushing into new creative territory. By elevating Axon Yellow as the unmistakable cue for intelligence and introducing deconstructed interface compositions to spotlight key capabilities, we struck a balance of cohesion and clarity that makes AI integration feel intuitive, trusted, and undeniably Axon. Project Team: Creative Director: Travis Bartlett Art Director: Blake Ingolia Lead Desginer: Blake Ingolia Web/Interface: Clint McFarlin Motion: Ben Gillespie
Axon AI
,
,
Axon AI presented a unique challenge, create a universal design language that signals artificial intelligence seamlessly across a vast product ecosystem. We crafted a visual identity that feels both fresh and instantly familiar, building on Axon’s established system while pushing into new creative territory. By elevating Axon Yellow as the unmistakable cue for intelligence and introducing deconstructed interface compositions to spotlight key capabilities, we struck a balance of cohesion and clarity that makes AI integration feel intuitive, trusted, and undeniably Axon. Project Team: Creative Director: Travis Bartlett Art Director: Blake Ingolia Lead Desginer: Blake Ingolia Web/Interface: Clint McFarlin Motion: Ben Gillespie
Axon Body Workforce Mini
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Art Direction, Campaign
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2025
Introducing Axon Body Workforce Mini. The team set out to create a launch campaign that would stop the scroll, disrupt the space, and spotlight a premier technology built to protect workforces. The result was a visually striking approach that eliminated distractions—balancing bold technical precision with an authentic, human touch. Project Team: Creative Director: Travis Bartett Art Director: Blake Ingolia Lead Designer: Gabi McKenzie Photography: Stephen Cardinale Motion: Ben Gillespie, Superside Web: Clint McFarlin
Axon Body Workforce Mini
,
,
Introducing Axon Body Workforce Mini. The team set out to create a launch campaign that would stop the scroll, disrupt the space, and spotlight a premier technology built to protect workforces. The result was a visually striking approach that eliminated distractions—balancing bold technical precision with an authentic, human touch. Project Team: Creative Director: Travis Bartett Art Director: Blake Ingolia Lead Designer: Gabi McKenzie Photography: Stephen Cardinale Motion: Ben Gillespie, Superside Web: Clint McFarlin
TASER 10
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Art Direction, Product
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2023
TASER 10 represents the most significant leap in a legacy of less-lethal devices, demanding a visual identity that communicated both tactical efficiency and breakthrough innovation. Unveiled on the keynote stage, the launch was crafted to be big, bold, and unforgettable—anchored by the “10:45” campaign that teased its two defining advancements: 10 shots and a 45-foot max distance. We developed a design system that reinforced the core message while remaining agile enough to showcase the full breadth of TASER 10’s cutting-edge features. Project Team: Creative Director: Travis Bartlett Art Director: Blake Ingolia Lead Desginer: Blake Ingolia Lifestyle Video: Burton Strobe Studios Motion: Good Secrets
TASER 10
,
,
TASER 10 represents the most significant leap in a legacy of less-lethal devices, demanding a visual identity that communicated both tactical efficiency and breakthrough innovation. Unveiled on the keynote stage, the launch was crafted to be big, bold, and unforgettable—anchored by the “10:45” campaign that teased its two defining advancements: 10 shots and a 45-foot max distance. We developed a design system that reinforced the core message while remaining agile enough to showcase the full breadth of TASER 10’s cutting-edge features. Project Team: Creative Director: Travis Bartlett Art Director: Blake Ingolia Lead Desginer: Blake Ingolia Lifestyle Video: Burton Strobe Studios Motion: Good Secrets
Axon Week 2025
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Identity, Environment
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2025
Axon Week 2025 is the premier technology and training conference for public safety, uniting TASERCON and ACCELERATE under one cohesive brand. We created a bold new identity system anchored in a dynamic mixed-typography approach, blending the energy of a modern tech conference with the spirit of the Phoenix landscape. Built to serve as the foundation for years to come, the system was designed with scale and agility in mind—allowing localized elements to be woven in for each future host city. From Slack emojis to registration flows, keynote stages to environmental design, every touchpoint was reimagined to deliver a seamless and unified brand experience. Project Team: Creative & Art Director: Blake Ingolia Lead Desginer: Blake Ingolia Midweight Designers: Gabi McKenzie, Brandon Pahnish Motion: Ben Gillespie, Unbridled Production: Axon Events, Unbridled
Axon Week 2025
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,
Axon Week 2025 is the premier technology and training conference for public safety, uniting TASERCON and ACCELERATE under one cohesive brand. We created a bold new identity system anchored in a dynamic mixed-typography approach, blending the energy of a modern tech conference with the spirit of the Phoenix landscape. Built to serve as the foundation for years to come, the system was designed with scale and agility in mind—allowing localized elements to be woven in for each future host city. From Slack emojis to registration flows, keynote stages to environmental design, every touchpoint was reimagined to deliver a seamless and unified brand experience. Project Team: Creative & Art Director: Blake Ingolia Lead Desginer: Blake Ingolia Midweight Designers: Gabi McKenzie, Brandon Pahnish Motion: Ben Gillespie, Unbridled Production: Axon Events, Unbridled
Project Starfleet
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Identity, Environment
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2025
The Axon Roadshow (Code Name: Project Starfleet) is a global brand activation built to bring the full Axon Ecosystem directly to the doorstep of agencies worldwide. Powered by four mobile command units with interiors inspired by the space travel of tomorrow, the experience immerses audiences in Axon’s most innovative technologies through bold imagination and precision design. Every detail was considered—materials, lighting, sight lines, modularity, and even transport systems—engineered to build brand affinity while showcasing world-class public safety solutions. In parallel with the build, we developed a visual identity system that stretched across every touchpoint, unifying the tactical and the visual into one cohesive brand experience. Project Team: Creative & Art Director: Blake Ingolia Lead Desginer: Blake Ingolia Midweight Designer: Brandon Pahnish Build Team: Axon Special Projects Production: Axon Events
Project Starfleet
,
,
The Axon Roadshow (Code Name: Project Starfleet) is a global brand activation built to bring the full Axon Ecosystem directly to the doorstep of agencies worldwide. Powered by four mobile command units with interiors inspired by the space travel of tomorrow, the experience immerses audiences in Axon’s most innovative technologies through bold imagination and precision design. Every detail was considered—materials, lighting, sight lines, modularity, and even transport systems—engineered to build brand affinity while showcasing world-class public safety solutions. In parallel with the build, we developed a visual identity system that stretched across every touchpoint, unifying the tactical and the visual into one cohesive brand experience. Project Team: Creative & Art Director: Blake Ingolia Lead Desginer: Blake Ingolia Midweight Designer: Brandon Pahnish Build Team: Axon Special Projects Production: Axon Events